On a path of courageous, joyful living

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Luz Gonzalez is Co-CEO and Co-Founder of IndustryIkon.com, an international speaker, author, vlogger, and spiritual student of life. Having immigrated to the US when she was 9 years old, Luz grew up being an over-achiever, a survival mechanism that worked until it didn't. At 30+ years of living, Luz awakened to her trauma, went on a wild ride of spiritual development, and discovered what it really meant to start creating a life that was authentic to her. 


In this blog Luz shares her insights, lessons, and musings on life with the hope that others can see themselves in her stories, and courageously, with knees shaking sometimes, create lives that are authentic to ourselves. 

Professionally, Luz is known as the Queen of High Ticket Branding, is a Premier Online Business Strategy Expert, and works with experts (coaches/ consultants/authors/speakers/healers) to convert their online presence to a client attraction machine. Luz has a unique take on high ticket branding & marketing incorporating behavioral economics, neuroscience, and evidence-based strategies. 

Luz has a B.A. and J.D. from U.C. Berkeley, over a decade of experience with online branding strategy having presented around the US on the topic, was an International Human Rights Lawyer, has spoken at well-established institutions such as McKinsey & Company, UC Berkeley, Stanford, etc., led online branding strategy for over 4 years with companies in Silicon Valley. 

Luz is a branding and marketing nerd, as well as a life-long student of personal & spiritual development.